Spotify is experimenting with a feed that looks similar to TikTok.

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The music streaming service Spotify is testing yet another new discovery feature, following up on last week’s trial of an “audio news feed” for podcasts.

Users will be introduced to new music through a personalized feed on the app’s home screen, which will include a feed of canvas loops (also known as those GIFs that appear when you’re listening to certain songs — Olivia Rodrigo’s “Brutal” is accompanied by a loop of cake being crushed, for example).

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Songs and canvas loops will be presented in a vertical video feed, similar to TikTok, which Spotify began testing in November (you can even buy houses now in a short-form, vertical video feed — are we all right?). Every day, 15 songs will be recommended by this feed, which is currently being tested in the United Kingdom, Ireland, Australia and Canada. This feed contains tracks that you may find interesting. You can add the track to a playlist, follow the artist, or share it on your social media channels.

Although initial reactions to Spotify’s canvas feature in 2019 were ambivalent, the company persisted in pushing the feature, even opening a marketplace for artists to sell looping illustrations to musicians on the platform. It was previously reported that users were 145 percent more likely to share tracks that contained a canvas loop than those that did not. Now that canvas loops are continuing to be pushed to the forefront of the Spotify app, likely, musicians who want to increase their chances of being promoted by the service should consider creating a GIF.

Source: Neobrera