However, not every streaming service is experiencing the same kind of decline as Netflix, which reported quarterly earnings results earlier this week that showed its subscriber numbers dropping for the first time in more than a decade. Although AT&T has transferred HBO and the rest of WarnerMedia to Discovery, the company still had one more set of subscriber numbers to reveal in its earnings report, released on Thursday morning.
HBO Max is doing exceptionally well, as we reported in January. Following the release of the numbers, HBO revealed that it added nearly 13 million subscribers last year, including three million in the previous quarter, across both traditional HBO and HBO Max. With 76.8 million subscribers worldwide, the two services are still dwarfed by Netflix’s 221.64 million subscribers and even the most recent Disney Plus subscriber count of 129.8 million subscribers.
Global HBO Max and HBO subscribers increased by 12.8 million years on year and by 3.0 million sequentially, with the majority of the growth coming from international and domestic retail subscriber gains, which reflected the strength of the company’s programming slate. Worldwide, there were 76.8 million HBO Max and HBO subscribers at the end of the first quarter of 2015. At the end of the third quarter, there were 48.6 million domestic HBO Max and HBO subscribers, compared to 44.2 million in the same period the previous year, representing an increase of 4.4 million years over year.
Besides that, HBO has several new territories where it is expanding, so it may be some time before they run out of new customers to acquire.